FASHIONFORWARD : DIGITAL will focus on how the world's leading brands can evolve within the digital ecosystem while protecting the core of their brand's heritage. BOLD & BALTHAZAR designed the Fashion Forward Digital website. Our goal was to convey a story and create a visual identity that appeals to the target group, whilst creating a simple layout that quickly tells the essentials of why people should attend.
The brand new e-commerce site for Rituals has been a challenge from a strategic, architectural, and design perspective. The balance between brand experience and functional e-commerce has been the core focus throughout the project in order to create a different shopping experience that is 100% sound with the brand's identity.
Fell in love with France somewhere along the way - culture is my favourite - music as a form of self expression, as well as design - love to see life as an art - doing things your way, a unique way, cause we all are different - love fashion, as it stimulates people to search for exclusivity, while true exclusivity we will find within ourselves - cause we all are different ..
I aim to pursue a colourful lifestyle, while adoring minimalism - sometimes feel the need of seeing things greyscale .. avoiding the complexity of the world we live in today !! The power to filter an overload of opinions, news, and impressions - whilst holding on to optimism and a sincere smile shaped by the wonderful things that make up "my life".